latest news Archives - London Marketing Academy

Programmatic Advertising
Programmatic Advertising – What It Is and How It Works

If you’re a digital marketer you’ve probably heard of programmatic advertising from an agency, blog post or conference. And it’s no wonder – 65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Programmatic advertising is slowly cementing its position as the most

How To Build A Digital Marketing Career
How To Build A Digital Marketing Career

4 out of 10 marketing job listings now ask for digital marketing skills and jobs in digital marketing are on the rise. However, the number of people qualified to do these jobs is not keeping pace. Currently, there is a gap in digital skills, with 150,000 digital jobs being predicted to be available by 2020.

digital marketing test
Digital Marketing Test

Digital Marketing Test Test your Digital Marketing skills against your competition, by answering these questions:

Instagram Hacks
Instagram Hacks for Beginners

GENERAL THOUGHTS Instagram automation, or any social media automation, is NOT a way to develop relationships with customers. You should NOT use Instagram automation as a way of growing your main business account. You should however use and grow themed sub-accounts, that you can use to drive the traffic to our business account.   YOU

Artificial Intelligence and Online Marketing?
How does Artificial Intelligence influence Online Marketing?

In the last few years, the increase of processing capacity and stored data volume has facilitated the development of a new approach for AI programming: Deep Learning. What is Deep Learning? It is a programming technique through which the functionality of the human brain is approximated by various layers of artificial neurons with similar functions

Blockcahin diplomas
Why our certificates are some of the safest in the world

London Marketing Academy is among the first schools in the world to link their digital marketing courses certificate to the Ethereum blockchain, making them impossible to forge. Just 3 easy steps are required to check a blockchain certificate authenticity: 1. Copy the student’s certificate hash from the issued certificate. 2. Scan the Ethereum blockchain for

Guide to changing your metatags
Simple guide to changing SEO meta tags for all sites

If you know even a little SEO you know that having an optimised title and meta description for your homepage not only helps the search engine robots better understand what your site is about but can also improve the click through rate, meaning the number of Google users that will click on your site after

8 new digital marketing trends
8 new digital marketing trends

In the last two decades we have witnessed a transition from early digital marketing tools (surveys, mass newsletters etc.), to more advanced online marketing techniques such as promotion through search engines, path analysis of website visitors with Google Analytics, newsletters to segmented list, responsive sites and mobile apps. These techniques are continually evolving as competition

Top free SEO Tools
Top 20 Free SEO Tools for 2018

Any step of optimising a website is easier to achieve with the help of the right SEO tools, starting from keyword research to on-page SEO, off-page SEO and even to monitoring results and/or reporting them. Below, we present 19 such free SEO tools that any marketer should know and use for a faster and more

What is SEO
SEO – What is it and why is it important

First of all, what is SEO? SEO is an acronym that stands for Search Engine Optimisation. It may sound complicated, but it is not. Optimisation is synonymous with improvement. If it’s not clear what search engines are, the most commonly recognised and most widely used search engine at the moment is Google. We’re sure that

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