Building a business in 2023 has become much more difficult than ever before. There are many more businesses being established, and markets are becoming more saturated over time.   In this article we will share 3 tips that’ll help give your business an edge and keep you ahead of your competitors in 2023.   1.   

Digital marketing is an ever-evolving field that requires constant learning and adaptation to stay ahead of the curve. It is not enough to simply have a website or social media presence in today’s digital age. Instead, businesses and individuals must have a strong understanding of digital marketing strategies and how to implement them effectively. The

Before ChatGPT took the world by storm in late 2022, Artificial intelligence (AI) belonged to the confines of Hollywood disaster movies and soulless generic local news snippets. When ChatGPT launched and gained one million users in five days in December 2022, it made AI accessible to everyday people overnight. It was as simple as an

5 Digital marketing strategies for 2023 The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have coherent, comprehensive digital marketing strategies to stand out in a saturated market. In this rapidly changing competitive world using old conventional marketing strategies will not help you to grow your

In the last few years, the increase of processing capacity and stored data volume has facilitated the development of a new approach for AI programming: Deep Learning. What is Deep Learning? It is a programming technique through which the functionality of the human brain is approximated by various layers of artificial neurons with similar functions

Coming up with meaningful Christmas gifts isn’t easy, especially if you know that what they need isn’t another object to clutter their home. So many people need a gentle push to make a change in their lives. The uncertainty in the world over the past few years means many people are sticking with “safe” jobs

Becoming a Marketing Manager can offer you a rewarding and exciting career. Every day is different, you can express your creativity, and you have the opportunity to influence the way a brand presents itself and how it communicates with the world. But… how do you actually go about landing that position? Being a managerial position

When it comes to digital marketing, you’ll hear a lot of advice about what you should do. But sometimes it’s also worth remembering what not to do. In this article one of our digital marketing and SEO trainers, Ela, will cover a few pitfalls and how to avoid them. One of the most common refrains

Adapt to The “Workday Consumer” As the pandemic eased, hybrid work became the norm and life became blurred. For many, tasks that were previously done at the office began to be done at home, triggering a now possibly permanent shift in how we spend our time, as well as how we shop. This created The

The field of digital marketing is fast-moving and there is always something new to learn, so it’s a great field to get into if you love to develop new skills. If you are creative, always ready to take on a new challenge, like to analyse numbers, and like to work alone and as part of