4 out of 10 marketing job listings now ask for digital marketing skills and jobs in digital marketing are on the rise. However, the number of people qualified to do these jobs is not keeping pace. Currently, there is a gap in digital skills, with 150,000 digital jobs being predicted to be available by 2020.
If you know even a little SEO you know that having an optimised title and meta description for your homepage not only helps the search engine robots better understand what your site is about but can also improve the click through rate, meaning the number of Google users that will click on your site after
The field of digital marketing is fast-moving and there is always something new to learn, so it’s a great field to get into if you love to develop new skills. If you are creative, always ready to take on a new challenge, like to analyse numbers, and like to work alone and as part of
5 Digital marketing strategies for 2020 The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have coherent, comprehensive digital marketing strategies to stand out in a saturated market. In this rapidly changing competitive world using old conventional marketing strategies will not help you to grow your
Becoming a Marketing Manager can offer you a rewarding and exciting career. Every day is different, you can express your creativity, and you have the opportunity to influence the way a brand presents itself and how it communicates with the world. But… how do you actually go about landing that position? Being a managerial position
Site search is an extremely important, yet often ignored, aspect of online searching. As a retailer, you always know what products you have available, and how they are organised on your store. However, your customers don’t. Consumers come to your store for various reasons. Some just want to learn more about your business, some want
The Pay Per Click industry is constantly changing and those working in the field know how much truth is in the “adapt or die” message. Campaign automation, increased competition (and costs), and tracking restrictions are just some of the painful topics for those who have been working in the field for many years. But it
Here at the London Marketing Academy, we spend all day every day helping aspiring marketers kickstart their careers – but it’s not only marketing newbies we help, we also help people with established marketing careers take that next big step. How? With our CPD courses. What are CPD Courses? CPD stands for Continuing Professional Development.
When it comes to digital marketing, you’ll hear a lot of advice about what you should do. But sometimes it’s also worth remembering what not to do. In this article one of our digital marketing and SEO trainers, Ela, will cover a few pitfalls and how to avoid them. One of the most common refrains
How we consume content is an ever-evolving playing field, with new platforms being constantly developed and new ways to enjoy different kinds of content from a wide range of creators, hosts, entertainers and personalities. One of the most popular methods of enjoying content, especially within recent years, is YouTube. It provides a perfect platform for