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Digital Marketing Strategies
Top 5 digital marketing strategies for 2020

5 Digital marketing strategies for 2020 The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have coherent, comprehensive digital marketing strategies to stand out in a saturated market. In this rapidly changing competitive world using old conventional marketing strategies will not help you to grow your

Digital Marketing Mistakes you should avoid
Digital marketing mistakes you can’t afford to make

When it comes to digital marketing, you’ll hear a lot of advice about what you should do. But sometimes it’s also worth remembering what not to do. In this article one of our digital marketing and SEO trainers, Ela, will cover a few pitfalls and how to avoid them. One of the most common refrains

CPD Accredited Courses
3 Ways a Digital Marketing Certificate will Benefit Your Marketing Career

Here at the London Marketing Academy, we spend all day every day helping aspiring marketers kickstart their careers – but it’s not only marketing newbies we help, we also help people with established marketing careers take that next big step. How? With our CPD courses. What are CPD Courses? CPD stands for Continuing Professional Development.

Why choose a career digital marketing
Why choose a career in digital marketing?

The field of digital marketing is fast-moving and there is always something new to learn, so it’s a great field to get into if you love to develop new skills. If you are creative, always ready to take on a new challenge, like to analyse numbers, and like to work alone and as part of

How to grow a YouTube Channel
How to grow a YouTube channel

How we consume content is an ever-evolving playing field, with new platforms being constantly developed and new ways to enjoy different kinds of content from a wide range of creators, hosts, entertainers and personalities. One of the most popular methods of enjoying content, especially within recent years, is YouTube. It provides a perfect platform for

Programmatic advertising
Programmatic Advertising – What It Is and How It Works

If you’re a digital marketer you’ve probably heard of programmatic advertising from an agency, blog post or conference. And it’s no wonder – 65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Programmatic advertising is slowly cementing its position as the most

How To Build A Digital Marketing Career
How To Build A Digital Marketing Career

4 out of 10 marketing job listings now ask for digital marketing skills and jobs in digital marketing are on the rise. However, the number of people qualified to do these jobs is not keeping pace. Currently, there is a gap in digital skills, with 150,000 digital jobs being predicted to be available by 2020.

digital marketing test
Digital Marketing Test

Digital Marketing Test Test your Digital Marketing skills against your competition, by answering these questions:

Instagram Hacks
Instagram Hacks for Beginners

GENERAL THOUGHTS Instagram automation, or any social media automation, is NOT a way to develop relationships with customers. You should NOT use Instagram automation as a way of growing your main business account. You should however use and grow themed sub-accounts, that you can use to drive the traffic to our business account.   YOU

Artificial Intelligence and Online Marketing?
How does Artificial Intelligence influence Online Marketing?

In the last few years, the increase of processing capacity and stored data volume has facilitated the development of a new approach for AI programming: Deep Learning. What is Deep Learning? It is a programming technique through which the functionality of the human brain is approximated by various layers of artificial neurons with similar functions

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