Social Media Course

– Campaigning and communication through social networks –

Any technology that allows us to publish and distribute online content is a form of Social Media. Today this term is almost synonymous with Facebook, but there are significant opportunities for promotion through YouTube, LinkedIn, Instagram, TikTok, Pinterest, Twitter, Reddit, blogs and so on.

Campaigning on social networks isn’t just about persuading people to talk about what you offer; it’s a way to grow the popularity of the brand, increase the number of customers and inspire customer loyalty. In the UK alone there are more than 30 million users of social networks and your potential clients are amongst them. It’s time to get their attention!

FACEBOOK ADS

Facebook Ads is one of the most important marketing channels within the world of ecommerce. Take this course to find out which is the best type of Facebook ad for your business, and how to implement campaigns that will deliver the most ROI.

Learn best practices to narrow down your audience and find repeat buyers. Discover the exact tactics you should be using in your Facebook advertising. Learn how to optimize campaigns for conversion and meet your business goals.

ABOUT THE TRAINER

Gabriel founded and co-founded both a 5-figure and 6-figure online business respectively, using advanced Digital Marketing strategies & practices. He has a passion for human psychology - teaching & delivering on Digital Marketing Strategies for companies based around the world.

He has recently served as Director and Founder at Nevaey Digital, Host and Producer of the Digital Business Development Series, and Senior Expert for Hamleys of London.

WHO IS THIS COURSE FOR?

This course is for those wanting to learn how better to communicate on social networks, to create a connection between brand and customers and to set up and manage promotional campaigns at an advanced level for maximum results with a minimum budget. Our Social Media course will teach you all you need in order to maintain your presence on all the main social networks and how you can use each of the tools and strategies you employ to your maximum advantage

The course provides you with practical, hands-on experience and practice in how to create a relationship with your customers using social networks. We give you a clear, practical, step-by-step approach in how to connect with the right people for your business and what you need to do to start the conversation with them. Have you already reached this stage? No problem! We will give you the tools that will help you to further, deepen and refine this conversation to achieve maximum effectiveness.

At the end of the course, you will know the ins and outs of the large social networks and how to use them to take your business further than ever before. You will have a fuller understanding of your target audience and how to turn more of your visitors into buyers.

COURSE STRUCTURE

• Private training (tailored for one or more employees of a company)
  
• Location: Central London or online via Zoom/Google Meet
  
• Recommended Duration: Minimum of 4 hours
  
• Certificate of Completion: Awarded at the end of the course
  
• In-Class Attendance: £190/hour
  
• Online Attendance: £150/hour
  
• Contact us for a customised group offer.

Course content

• How to choose which platforms are best for your objectives
  
• Management vs Marketing vs Advertising
  
• Creating Personas
  
• Instagram, LinkedIn, Facebook, YouTube, Twitter & Affiliate Marketing
  
• How to create and setup effective social media accounts/profiles
  
• How to build and grow social media profiles
  
• What to implement on social media to make it effective & profitable
  
• How to setup and use Business Manager
  
• How to create campaigns based on objectives
  
• How to setup profitable ads
  
• Types of audience: theory and practice
  
• Tracking: Pixel & Custom Conversions
  
• KPIs to track, Split Tests, Budget Optimisation
  
• Cost and results optimisation for Facebook Ad Campaigns
  
• Advanced campaign strategies
  
• Reporting: Examples and practice
  
• Facebook Ads practical session
  
• Examples of campaigns, insights