Google Analytics Course

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Google Analytics Course

Google Analytics Course

– Measurement and analysis of traffic and user behaviour on the site –

Data from Google Analytics can tell you what works on your site and what doesn’t. It can reveal which content is most popular and which needs to be changed. It shows you where potential clients come from and how they reach your site. In addition it gives you vital information about your visitors’ profile and how they spend their time once they get to you.

What can be measured can be managed. Using Analytics significantly increases your online impact. Before you invest more money into online promotions, learn what valuable information Analytics can deliver. You will be able to use your time and budget with far greater efficiency and significantly reduce costly, unproductive person hours.

WHO IS THIS COURSE FOR?

This course is both for people who are new to using the Google Analytics platform and also for those who are familiar with it and want to discover it's more advanced functions. The course content will be useful for those who want answers to important questions such as:

Where do the visitors to your site come from and once they’re there, what are their patterns of interaction?
Which of your visitors show an interest in the content of your website?
Across your site, what kind of content are they most drawn to?
How many visitors start actions on the site but don’t complete them?

Besides these important general questions, we can answer your specific questions and the coursework will give you a step-by-step guide into how to make a full traffic audit.

DETAILED GOOGLE ANALYTICS COURSE STRUCTURE:

INTRODUCTION
What is Google Analytics?
Why is GA useful?
Why Google Analytics and not other tools?
How does GA work?

INSTALLING THE GOOGLE ANALYTICS CODE
Create an account and add the tracking script
Syncing with Google AdWords

ANALYSIS AND USE OF GOOGLE ANALYTICS INTERFACE
-Presentation and navigation -
Customising the dashboard
Reporting and exporting information
Comparison of time intervals
Setting shortcuts
Setting Alerts / Intelligence Events
Audience Presentation
Traffic Sources / Acquisition
Behaviour
Conversions

ADVANCED SEGMENTS
Analysis of data segmentation

METRICS
Metrics Analysis

DIMENSIONS
Size Analysis

FILTERS
Filters analysis

GOALS, FUNNELS & CONVERSIONS
Analyse and set goals for a site
Analysis of the sites for a site
Micro Conversions and Mac Conversions

PERFORMANCE / KPI INDICATORS
Analysing and Setting Indicators for a Website

GOOGLE ANALYTICS EXERCISES AND RESOURCES
Adding tracking links for promotional campaigns.
Custom reports.
Custom dashboards
Creating a Digital Marketing Measurement Model
Exercises to prepare for the Google Analytics certification.

  • Open course (not limited to employees of a company, anyone can enrol)
  • Limited number of participants
  • Central location in London
  • The course lasts 8 hours, 1 day
  • Graduation certificate on completion of course
  • Price: £550 or £350 (early bird price)

Course content

  • What is Google Analytics and how is GA helpful?
  • Why Google Analytics and not other tools?
  • Creating an account and adding the tracking script
  • Synchronization with Google Adwords
  • Data Segmentation, Metrics analysis
  • Micro and Macro Conversions
  • Analysing and establishing indicators for the site
  • Tracking links of promotional campaigns
  • Creating a model of digital marketing measurements
  • Exercises for the Google Analytics Certification

INSTRUCTOR

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Dragos

Analytics Specialist

  • Dragos has been an Online Marketing Consultant specialising in Analytics since 2008, and a Google Analytics Trainer since 2013.
Dates 26-27 Jan 2019
Duration 8 Hours
Price £350.00
Location London Fields
Students 5-10
Certificate Yes

CURRICULUM

SECTION 1: INTRODUCTION TO HANDSTANDS
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