Google Analytics Course

– Measurement and analysis of traffic and user behaviour on the site –

Data from Google Analytics can tell you what works on your site and what doesn’t. It can reveal which content is most popular and which needs to be changed. It shows you where potential clients come from and how they reach your site. In addition it gives you vital information about your visitors’ profile and how they spend their time once they get to you.

What can be measured can be managed. Using Analytics significantly increases your online impact. Before you invest more money into online promotions, learn what valuable information Analytics can deliver. You will be able to use your time and budget with far greater efficiency and significantly reduce costly, unproductive person hours.

WHO IS THIS COURSE FOR?

This course is both for people who are new to using the Google Analytics 4 platform and also for those who are familiar with it and want to discover it's more advanced functions. The course content will be useful for those who want answers to important questions such as:

Where do the visitors to your site come from and once they’re there, what are their patterns of interaction?
Which of your visitors show an interest in the content of your website?
Across your site, what kind of content are they most drawn to?
How many visitors start actions on the site but don’t complete them?

Besides these important general questions, we can answer your specific questions and the coursework will give you a step-by-step guide into how to make a full traffic audit.

DETAILED GOOGLE ANALYTICS COURSE STRUCTURE:

INTRODUCTION
Introduction to Google Analytics 4: You will learn about the key features and benefits of GA4 and how it differs from the previous Universal Analytics version.
Why Google Analytics and not other tools?
How does GA work?

SETTING UP GOOGLE ANALYTICS 4
You will learn how to create a GA4 account, configure data streams, set up event tracking, and integrate with other platforms.
Create an account and add the tracking script
Syncing with Google Ads

ANALYSIS AND USE OF GOOGLE ANALYTICS 4 INTERFACE
-Presentation and navigation -
Reporting and exporting information
Setting shortcuts
Traffic Sources / Acquisition
Behaviour
Conversions

ADVANCED ANALYSIS
You will learn how to use advanced analysis techniques, such as funnels, cohorts, and segments, to gain deeper insights into user behavior.

METRICS
Metrics Analysis

DIMENSIONS
Size Analysis

FILTERS
Filters analysis

GOALS, FUNNELS & CONVERSIONS
Analyse and set goals for a site
Analysis of the sites for a site
Micro Conversions and Mac Conversions

PERFORMANCE / KPI INDICATORS
Analysing and Setting Indicators for a Website

DATA VISUALISATION
You will learn how to use data visualization tools to create custom reports and dashboards that meet your specific business needs.

INTEGRATIONS
You will learn how to integrate GA4 with other Google products, such as Google Ads and Google Tag Manager, and third-party tools.

GOOGLE ANALYTICS EXERCISES AND RESOURCES
Adding tracking links for promotional campaigns.
Custom reports.
Custom dashboards
Creating a Digital Marketing Measurement Model
Exercises to prepare for the Google Analytics certification.

• Private training (tailored for one or more employees of a company)
  
• Location: Central London or online via Zoom/Google Meet
  
• Recommended Duration: Minimum of 4 hours
  
• Certificate of Completion: Awarded at the end of the course
  
• In-Class Attendance: £230/hour
  
• Online Attendance: £150/hour
  
• Contact us for a customised group offer

Course content

• What is Google Analytics 4 and how is it helpful?
  
• Why Google Analytics and not other tools?
  
• Creating an account and adding the tracking script
  
• Synchronization with Google Ads
  
• Data Segmentation, Metrics analysis
  
• Micro and Macro Conversions
  
• Analysing and establishing indicators for the site
  
• Tracking links of promotional campaigns
  
• Creating a model of digital marketing measurements
  
• Exercises for the Google Analytics Certification