Digital Marketing Course

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Digital Marketing Course

Digital Marketing Course

– Creating a digital marketing plan to suit your individual needs –

The Digital Marketing Course gives an overview of the full range of current digital promotion methods: SEO, ASO, PPC, Social Media, Affiliate Marketing, CRO, as well as how they can be combined and interact to create your own tailor-made strategy for success.

This course will teach you how to attract more visitors using the specific digital marketing techniques that will work for your project. You’ll get insights into how to improve your marketing strategy, and we will guide you through a hands-on experience of using the tools you need.


This course is suited to entrepreneurs, people wishing to move into a career in digital marketing, and to people who already work in the marketing field, but feel they need to deepen and extend their knowledge of online marketing. The information we give you will help you plan, implement and deploy the digital marketing activities most relevant to your marketing goals.

Course syllabus:

- Steps in Online Marketing - which are the channels included in the digital plan conception
- Search Engine Optimisation (SEO) - ways to improve the website position in search engines
- Search Engine Marketing - ways to plan, implement and optimise marketing campaigns on search engines in order to obtain a decent return on investment (ROI)
- E-mail Marketing - ways to plan, create, implement and measure marketing campaigns by email
- Display Marketing - ways to develop, plan and organise banner campaigns
- Social Media Marketing - identifying methods with communication results through social networks, tools and facilities of the social networks used to build and support the relationship with the clients
- Online Partnerships - understanding the affiliate marketing promotion
- Mobile Marketing - use of mobile devices in marketing campaigns
- Web Analytics - focus on understanding performance indicators, choosing measurement tools, analysing reports to increase the performance
- Online marketing strategy - making and implementing an online plan

Course structure

  • Open course (not limited to employees of a company, anyone can enrol)
  • Limited number of participants
  • Central location in London
  • The course lasts 8 hours, 4 hours per day
  • Graduation certificate on completion of course
  • Price: £550 or £350 (early bird price)

Course content

  • How to create a successful digital marketing plan
  • The tools you need to analyse website traffic
  • How digital marketing can help you to grow you or your client’s business
  • Strategies and techniques to improve website traffic
  • How to analyse visitor behaviour on the site
  • Methods to improve conversion rate



Digital Marketing Specialist

  • Teaches from experience being
    an Online Marketing Manager and
    founder of a digital marketing agency.
Dates 18 - 19 Nov 2017
Duration 8 Hours
Price £350.00
Location London Fields
Students 10
Certificate Yes





Learn fast – Our courses have the purpose of providing you with all the knowledge you need in a clear structured way. By taking our courses you learn in just a few days what others have taken months or even years to learn.


Small class groups – We limit our class sizes to a small group of students in order to deliver the best experience. For this reason, class sizes are usually restricted to between 5 and 10 people.


Relevant information – You will learn by applying the information on sites relevant to you. You will discuss with the trainers projects that you currently have or are planning to develop.


Practical courses – We’ll teach you how to reach your objectives through practical exercises, examples and case studies. This will help you better understand and remember the information.


Accessibility – Our courses are accessible to everyone due to our highly competitive pricing structure. Take more courses and you will receive a special loyalty discount.


Up to date strategies – Courses contain up to date strategies that you can implement immediately. You will also learn how to stay updated about the latest changes and trends.


A complete program – By taking the academy you will get to know in detail all the techniques and platforms important and necessary for digital marketing and how they interact with each other.


Specialized trainers – Our trainers are professionals working every day in the field. They are passionate about digital marketing and teaching, with years of experience in both their chosen field and in training others.


Participation diplomas – After taking a class you will have a better understanding of how to proceed in this industry. You will also receive a diploma which will attest your obtaining of advanced knowledge.


Follow-on support – Even after completing our courses you will continue to receive support. You will stay connected with the trainers through the discussion groups where you can ask questions and receive solutions.



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