Adapt to The “Workday Consumer” As the pandemic eased, hybrid work became the norm and life became blurred. For many, tasks that were previously done at the office began to be done at home, triggering a now possibly permanent shift in how we spend our time, as well as how we shop. This created The
The field of digital marketing is fast-moving and there is always something new to learn, so it’s a great field to get into if you love to develop new skills. If you are creative, always ready to take on a new challenge, like to analyse numbers, and like to work alone and as part of
Digital marketing careers didn’t exist until the 1990s but have since grown exponentially in demand. If businesses wish to succeed today, they must consider digital marketing as a part of their strategy. Clearly, this means there’s a huge demand for experts who can help them manage their digital marketing and thrive in a busy online
4 out of 10 marketing job listings now ask for digital marketing skills and jobs in digital marketing are on the rise. However, the number of people qualified to do these jobs is not keeping pace. Currently, there is a gap in digital skills, with 150,000 digital jobs being predicted to be available by 2020.
If you know even a little SEO you know that having an optimised title and meta description for your homepage not only helps the search engine robots better understand what your site is about but can also improve the click through rate, meaning the number of Google users that will click on your site after
Site search is an extremely important, yet often ignored, aspect of online searching. As a retailer, you always know what products you have available, and how they are organised on your store. However, your customers don’t. Consumers come to your store for various reasons. Some just want to learn more about your business, some want
The Pay Per Click industry is constantly changing and those working in the field know how much truth is in the “adapt or die” message. Campaign automation, increased competition (and costs), and tracking restrictions are just some of the painful topics for those who have been working in the field for many years. But it
How we consume content is an ever-evolving playing field, with new platforms being constantly developed and new ways to enjoy different kinds of content from a wide range of creators, hosts, entertainers and personalities. One of the most popular methods of enjoying content, especially within recent years, is YouTube. It provides a perfect platform for
If you’re a digital marketer you’ve probably heard of programmatic advertising from an agency, blog post or conference. And it’s no wonder – 65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Programmatic advertising is slowly cementing its position as the most
Digital Marketing Test Test your Digital Marketing skills against your competition, by answering these questions: [WATU 2]
