Google Ads Course

– Efficient paid advertisement on Google –

Get ahead of the competition in Google results from day one of creating optimised Google Ads campaigns. When it comes to creating, managing and optimising paid ads, the cost of your campaign is inversely proportional to your PPC skills.

If you don’t know the system well you can end up paying double, triple or even more. Knowing how to structure a campaign and take advantage of all the functions provided by the Ads platform will save you money and put you streets ahead.

WHO IS THIS COURSE FOR

This course is for you, both if you’re already managing Ads campaigns and want to get better results for your money, or if you’re new to Google Ads campaigning.

WHY SIGN UP FOR THIS COURSE?

Google is the most used search engine, and YouTube is the most visited video sharing site, so the presence of a brand on Google Ads is mandatory if you want to be where your customers are.

Google Ads is a complex online promotion system that a Pay Per Click specialist can successfully use to increase sales or site traffic, optimise conversion rates, or lower the cost of ownership. Once the operating algorithm and optimisation techniques are understood, the specialist can easily determine the issues and opportunities that occurred during the campaigns.

Sign up so:

- you will understand what are the most important factors in the success of online promotion
- you want to manage Google Ads campaigns without fear of losing money
- you will create campaigns and track real-time statistics on the platform
- you'll use advanced optimisation and campaigning techniques
- you will learn how to increase profitability and lower your promotion costs
- at the end of the training, you will be ready for the official Google Ads certification
- you want to understand the work of a PPC specialist and maybe even follow such a career

Course structure

• Private training (tailored for one or more employees of a company)
  
• Location: Central London or online via Zoom/Google Meet
  
• Recommended Duration: Minimum of 4 hours
  
• Certificate of Completion: Awarded at the end of the course
  
• In-Class Attendance: £190/hour
  
• Online Attendance: £150/hour
  
• Contact us for a customised group offer

Course content

• How to set up a Google Ads campaign
  
• How to identify the best keywords
  
• Influencing the cost per click
  
• Creating ad-content
  
• Understand Google Ads campaign types
  
• Directing visitors to the right landing page
  
• Monitoring of results
  
• Optimisation of campaigns