GENERAL THOUGHTS Instagram automation, or any social media automation, is NOT a way to develop relationships with customers. You should NOT use Instagram automation as a way of growing your main business account. You should however use and grow themed sub-accounts, that you can use to drive the traffic to our business account.   YOU

London Marketing Academy is among the first schools in the world to link their digital marketing courses certificate to the Ethereum blockchain, making them impossible to forge. Just 3 easy steps are required to check a blockchain certificate authenticity: 1. Copy the student’s certificate hash from the issued certificate. 2. Scan the Ethereum blockchain for

In the last two decades we have witnessed a transition from early digital marketing tools (surveys, mass newsletters etc.), to more advanced online marketing techniques such as promotion through search engines, path analysis of website visitors with Google Analytics, newsletters to segmented list, responsive sites and mobile apps. These techniques are continually evolving as competition

First of all, what is SEO? SEO is an acronym that stands for Search Engine Optimisation. It may sound complicated, but it is not. Optimisation is synonymous with improvement. If it’s not clear what search engines are, the most commonly recognised and most widely used search engine at the moment is Google. We’re sure that

First of all, what is remarketing? Remarketing, also known as retargeting, is an online advertising method that helps you get back to the attention of those who abandoned your site without buying or achieving a goal. Did you happen to go on a website and later, while browsing on the Internet, to still see its

Here we list the top 10 professions with the highest increase in employer-demand in 2016. Unsurprisingly, given the growth of the online market, the top position is occupied by the role of marketing manager, particularly managers with a specialisation in digital marketing. In Marketing Management, employers look for someone with a strong foundation in modern

In this article you’ll find some great tools used by professionals working in digital marketing. Our trainers work with them regularly and we thought we’d put them all together here in a useful reference chart.

The digital revolution has transformed the business landscape and profoundly influenced marketing in an increasingly global environment. From a demand perspective, the digital medium has offered firms access to new customers, markets, and business models across the globe. The Internet enabled a level of customer dialogue that has not previously been experienced in history of business.

“Gearing the business to be responsive to customer needs” – B. Charles Ames, Harvard Business Review, 1970   Marketing as a discipline gained strength in the 1960s and 1970s. In its early days, marketing was thought of as an extension of selling, as achieved by advertising in consumer goods and by personal salesmanship in industrial