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Top jobs 2016
Top 10 most in-demand jobs in 2016

Here we list the top 10 professions with the highest increase in employer-demand in 2016. Unsurprisingly, given the growth of the online market, the top position is occupied by the role of marketing manager, particularly managers with a specialisation in digital marketing. In Marketing Management, employers look for someone with a strong foundation in modern

Digital marketing tools

In this article you’ll find some great tools used by professionals working in digital marketing. Our trainers work with them regularly and we thought we’d put them all together here in a useful reference chart.

What is digital marketing?
What is digital marketing?

If traditional marketing is about creating exchanges that simultaneously satisfy the firm and customers, digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goal of both parties. In contrast to the one-way mass promotion that characterised much of traditional

Big shift in marketing
The big shift in marketing

The digital revolution has transformed the business landscape and profoundly influenced marketing in an increasingly global environment. From a demand perspective, the digital medium has offered firms access to new customers, markets, and business models across the globe. The Internet enabled a level of customer dialogue that has not previously been experienced in history of business.

What is marketing
What is marketing?

“Gearing the business to be responsive to customer needs” – B. Charles Ames, Harvard Business Review, 1970   Marketing as a discipline gained strength in the 1960s and 1970s. In its early days, marketing was thought of as an extension of selling, as achieved by advertising in consumer goods and by personal salesmanship in industrial

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