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Instagram Hacks
Instagram Hacks for Beginners

GENERAL THOUGHTS Instagram automation, or any social media automation, is NOT a way to develop relationships with customers. You should NOT use Instagram automation as a way of growing your main business account. You should however use and grow themed sub-accounts, that you can use to drive the traffic to our business account.   YOU

Blockcahin diplomas
Why our certificates are some of the safest in the world

London Marketing Academy is among the first schools in the world to link their digital marketing courses certificate to the Ethereum blockchain, making them impossible to forge. Just 3 easy steps are required to check a blockchain certificate authenticity: 1. Copy the student’s certificate hash from the issued certificate. 2. Scan the Ethereum blockchain for

8 new digital marketing trends
8 new digital marketing trends

In the last two decades we have witnessed a transition from early digital marketing tools (surveys, mass newsletters etc.), to more advanced online marketing techniques such as promotion through search engines, path analysis of website visitors with Google Analytics, newsletters to segmented list, responsive sites and mobile apps. These techniques are continually evolving as competition

Top free SEO Tools
Top 20 Free SEO Tools for 2023

Any step of optimising a website is easier to achieve with the help of the right SEO tools, starting from keyword research to on-page SEO, off-page SEO and even to monitoring results and/or reporting them. Below, we present 19 such free SEO tools that any marketer should know and use for a faster and more

What is SEO
SEO – What is it and why is it important

First of all, what is SEO? SEO is an acronym that stands for Search Engine Optimisation. It may sound complicated, but it is not. Optimisation is synonymous with improvement. If it’s not clear what search engines are, the most commonly recognised and most widely used search engine at the moment is Google. We’re sure that

What is Remarketing
Remarketing – What is it and why is it important

First of all, what is remarketing? Remarketing, also known as retargeting, is an online advertising method that helps you get back to the attention of those who abandoned your site without buying or achieving a goal. Did you happen to go on a website and later, while browsing on the Internet, to still see its

Top jobs 2016
Top 10 most in-demand jobs in 2016

Here we list the top 10 professions with the highest increase in employer-demand in 2016. Unsurprisingly, given the growth of the online market, the top position is occupied by the role of marketing manager, particularly managers with a specialisation in digital marketing. In Marketing Management, employers look for someone with a strong foundation in modern

Digital marketing tools

In this article you’ll find some great tools used by professionals working in digital marketing. Our trainers work with them regularly and we thought we’d put them all together here in a useful reference chart.

Big shift in marketing
The big shift in marketing

The digital revolution has transformed the business landscape and profoundly influenced marketing in an increasingly global environment. From a demand perspective, the digital medium has offered firms access to new customers, markets, and business models across the globe. The Internet enabled a level of customer dialogue that has not previously been experienced in history of business.

What is marketing
What is marketing?

“Gearing the business to be responsive to customer needs” – B. Charles Ames, Harvard Business Review, 1970   Marketing as a discipline gained strength in the 1960s and 1970s. In its early days, marketing was thought of as an extension of selling, as achieved by advertising in consumer goods and by personal salesmanship in industrial

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