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23 Oct
What is SEO
SEO – What is it and why is it important

First of all, what is SEO? SEO is an acronym that stands for Search Engine Optimisation. It may sound complicated, ...

19 May
What is Remarketing
Remarketing – What is it and why is it important

First of all, what is remarketing? Remarketing, also known as retargeting, is an online advertising method that helps you get ...

22 Jan
Top jobs 2016
Top 10 most in-demand jobs in 2016

Here we list the top 10 professions with the highest increase in employer-demand in 2016. Unsurprisingly, given the growth of ...

05 Jun
8 new digital marketing trends
8 new digital marketing trends

In the last two decades we have witnessed a transition from early digital marketing tools (surveys, mass newsletters etc.), to ...

12 Mar
Digital marketing tools

In this article you’ll find some great tools used by professionals working in digital marketing. Our trainers work with them ...

08 Jun
What is digital marketing?
What is digital marketing?

If traditional marketing is about creating exchanges that simultaneously satisfy the firm and customers, digital marketing is the process of building ...

21 Sep
Big shift in marketing
The big shift in marketing

The digital revolution has transformed the business landscape and profoundly influenced marketing in an increasingly global environment. From a demand perspective, ...

12 Aug
What is marketing
What is marketing?

“Gearing the business to be responsive to customer needs” – B. Charles Ames, Harvard Business Review, 1970   Marketing as ...

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