- Jul 09, 2020
5 Digital marketing strategies for 2020
The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have coherent, comprehensive digital marketing strategies to stand out in a saturated market. In this rapidly changing competitive world using old conventional marketing strategies will not help you to grow your business. It’s time to focus on new channels and try out next generation strategies:
1. Social media marketing on Instagram and Snapchat
Instagram is a great platform not only for increasing brand awareness, but also for driving leads and sales. The average conversion rate for Instagram is 3 to 4%. That’s a very good incentive to start learning more about stories, hashtags and invest in content for your Instagram account. Snapchat has also been largely overlooked as an advertising platform, because of some structural problems that made it extremely expensive in the past. Now they’re largely inexpensive compared to Facebook and Google Ads and are a good addition in a marketing stack.
The rise of platforms like Twitch, TikTok, and LinkedIn Live demonstrate livestreaming isn’t going away anytime soon – and the channel now has potential for B2C and B2B brands alike. TikTok is still relatively new, even when you allow for its previous life as Muscial.ly. Therefore, people are still discovering the best ways to succeed on it. But it’s one of those platforms where the fastest brands will win the largest following, and that is why in 2020 the latest you should have a presence there.
3. Next-Generation SEO (Search engine optimisation)
After Google’s 2019 update, there has been an acronym that has been thrown around a lot in the SEO world, and that is E-A-T (expertise, authority, and trustworthiness). Google no longer wants to rank just good content. Now, they are worried that a piece of content that ranks is inaccurate and can hurt the potential searcher. So if you are an expert or represent a trusted authority make sure you optimize your website pages in 2020 to show it.
4. Mobile UX, Usability & CRO
Studies show that 4 in 5 consumers conduct local searches on search engines using their mobile devices. Technology and how people find information through their mobile devices is getting so advanced that it’s not enough to just have a mobile website – the interface has to be easy to read, grab people’s attention and then have the ability to lead them to whatever your website’s objective is.
5. Marketing automation
If you are a business that could use more leads, improve on your conversions, increase your retention rate and generate more consistent revenue, then marketing automation is the way to go. Why not let 2020 be the year that you bring your business to the next level?
And, remember, the most successful digital marketing strategies are just that: strategic. A thorough understanding of the intended audience and its ultimate goals is crucial. Join our next digital marketing courses for practical in class information.