How to grow a YouTube channel - London Marketing Academy

04 Sep
How to grow a YouTube Channel


How we consume content is an ever-evolving playing field, with new platforms being constantly developed and new ways to enjoy different kinds of content from a wide range of creators, hosts, entertainers and personalities.

One of the most popular methods of enjoying content, especially within recent years, is YouTube. It provides a perfect platform for new talent, potentially with no prior training or experience to showcase their skills online, where it can be seen by millions of people.

YouTube is a growing market in itself, with certain YouTubers making millions every year by doing what they love. That could be anything from DIY, arts and crafts, making sketch comedy, posting reviews, and even playing games!

It’s a very attractive market, especially for the younger generation, and it can be a great source of inspiration and creativity. So why aren’t more people doing it?

To put it simply: over saturation. Too many people think they have what it takes to make it big on YouTube, to ultimately be let down. Whether that’s to do with content, relatability, lack of activity or marketing, there are always pitfalls that new users seem to fall into.

Don’t worry though, because there are some guaranteed ways to boost your YouTube channel. Once you start to see your views and subscriber count add up, you’ll become much more likely to benefit from sponsorship deals or even the YouTube advertising partnership scheme, and it can be an excellent way to build a passive source of revenue.

 

Show a clear interest in your subject!

The most important part of building a successful channel is being interested in your chosen topic or niche. Potential viewers are much more likely to watch new videos or subscribe to your channel if they can tell that you are passionate!

For example, you might be a budding young filmmaker, itching to show off your short films or web series. Your passion and curiosity will show in everything you upload, enticing viewers to return!

Passionate content is engaging content.

 

Promote your channels

You need to be promoting your channel wherever you can, including your brand and personal social media pages. By promoting and sharing your content, you’re giving other people the opportunity to watch and share what you create. Social media is also an excellent platform to go ‘viral’ allowing potentially millions of people to watch your videos.

 

Post Regular and original content

Content will be the basis of what you do, so it’s crucial that you need to post regularly. That doesn’t necessarily mean you need to make a video every single day, though some people have found success through doing exactly that, but you need to have some form of release schedule. This will allow your following to know exactly when they can expect a new video, and will prevent your content from ‘drying out.’

If you don’t post regularly, people will lose interest in your channel, and your old content can quickly become outdated.

You should also ensure that you post original, unique and well-thought out videos. If your potential audience can get the same thing from someone who’s already established, why will they go to you?

 

Collaborate

YouTube is increasingly popular, which is both a good thing and a bad thing. Obviously, there’s much more competition, so you may find yourself fighting for your share of the market. It does also mean that there are plenty of options to collaborate.

Collaborating may seem counter-intuitive, especially if you’re in direct competition. However, by collaborating with a similar content creator, you can share your audience. This will be mutually beneficial, and may lead to further opportunities down the road.

 

Marketing

If you’re looking for success on YouTube, you should think of your channel as a brand. Your personality and your content is the product that you offer, and the people who watch your videos are the consumers.

The most important thing to promote any brand is clever marketing, and YouTube is no exception. Learning to market your channel well will be extremely important to building and maintaining popularity.

The good news is that we offer intuitive and professional classes, that will really show you how to make the most of your channel and boost your earnings in the long run. You can have a look at some of the digital marketing courses here.

 

Thumbnails

The first thing that anyone will see before they even clock your video is the thumbnail – this refers to the small image next to your video titles, and it can be either a still from a point in your video, or an entirely custom thumbnail that you can upload to accompany the video.

It’s important that your thumbnail is related to the video content, and is not misleading or ‘click-baity.’ If you do choose to use misleading thumbnails or clickbait tactics, people may start to boycott your channel.

 

Titles and keywords

Titles are crucial to the success of your videos. You need to utilise key words and phrases in order to maximise the reach of your video.

Cryptic titles make your videos harder to find, and unlikely to show up on the first page of the search results. Using common titles will also make your video harder to find, as it will be buried underneath countless similar videos.

Titling your videos is an art in itself. You should find a specific niche that is not too common, but not too obscure for users to search. A clever title, along with engaging content is a sure-fire way to get your channel noticed.

Similarly, you need to put careful thought into the keywords and tags you use. Try to find synonyms for your niche, and don’t put hundreds of ‘common’ tags into your videos!

 

So, there you have it. Every method on this list is tried and tested to ensure that you’re making the most of your content.

Keep creating engaging, thoughtful and original content, and learn to market yourself effectively and efficiently. You’ll see results in no time!

 

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