Marketing Automation Course

  • Home
  • Marketing Automation Course
Image £350.00

Marketing Automation Course

Marketing Automation Course

As traditional digital marketing increasingly evolves towards nurture marketing, based on tailored responses to customers’ behaviours, marketing automation platforms are growing in importance across industries and verticals.

This course first aims at offering a detailed view of nurture marketing, what are current industry trends and where it fits within the buyer’s journey, before jumping onto the specific marketing automation basics such as audience segmentation, lead scoring and progressive profiling. With a practical approach, content mapping, tools and best practices will also be covered, before jumping onto an exercise where students will map their first marketing automation campaign.

WHO IS THIS COURSE FOR?

This course is suited for students who have completed the Digital Marketing course, and for marketing professionals who have some basic digital marketing and email marketing background and would like to take their knowledge of campaign development to the next level.

Course structure

  • Open course (not limited to employees of a company, anyone can enrol)
  • Limited number of participants
  • Central location in London
  • The course lasts 8 hours, 4 hours per day
  • Graduation certificate on completion of course
  • Price: £550 (on course day) or £350 (early bird price)

Course content

  • The Buyer's Journey (refresher)
  • Introduction to Nurture Marketing & current trends
  • Introduction to Marketing Automation
  • Segmentation & Lead Scoring
  • Progressive Profiling
  • Content & Content Mapping
  • Overview of Marketing Automation Tools: Marketo, Eloqua & Hubspot
  • Best industry practices: SLAs, team structuring, GDPR compliance across EU, etc
  • Practical Excercise: Developing Workflows

INSTRUCTOR

Image
Judit

Digital Marketing Specialist

  • +10-year career, with brands like Ricoh, Amazon. Implemented international campaigns via marketing automation tools such as Eloqua and Marketo.
Dates 20-21 Feb 2021
Duration 8 Hours 2PM-6PM
Price £350.00
Location London/Skype
Students 5-10
Certificate Yes

CURRICULUM

SECTION 1: INTRODUCTION TO HANDSTANDS
Share
SUBSCRIBE FOR MORE DETAILS

Become a Digital Marketing Expert

Break-free from traditional marketing models. Start with a FREE guide, subscribe now!