Marketing Automation Course

As traditional digital marketing increasingly evolves towards nurture marketing, based on tailored responses to customers’ behaviours, marketing automation platforms are growing in importance across industries and verticals.

This course first aims at offering a detailed view of nurture marketing, what are current industry trends and where it fits within the buyer’s journey, before jumping onto the specific marketing automation basics such as audience segmentation, lead scoring and progressive profiling. With a practical approach, content mapping, tools and best practices will also be covered, before jumping onto an exercise where students will map their first marketing automation campaign.

WHO IS THIS COURSE FOR?

This course is suited for students who have completed the Digital Marketing course, and for marketing professionals who have some basic digital marketing and email marketing background and would like to take their knowledge of campaign development to the next level.

Course structure

• On demand training
  
• Unlimited number of participants
  
• In London or Online, live on Zoom
  
• The course lasts 8 hours
  
• Graduation certificate on completion of course
  
• Price: £150 / hour

Course content

• The Buyer's Journey (refresher)
  
• Introduction to Nurture Marketing & current trends
  
• Introduction to Marketing Automation
  
• Segmentation & Lead Scoring
  
• Progressive Profiling
  
• Content & Content Mapping
  
• Overview of Marketing Automation Tools: Marketo, Eloqua & Hubspot
  
• Best industry practices: SLAs, team structuring, GDPR compliance across EU, etc
  
• Practical Excercise: Developing Workflows