Google Optimize Course

– A/B and multiple variant testing for better conversions –

In a dynamic and increasingly competitive environment, Google Optimize arose from the marketer’s need to efficiently address each user, using the most suitable visual elements, and to identify all changes that may increase the conversion rate.

Use Google Optimize to test the most suitable version for the user and offer him the best experience possible. Test various page layouts but also text, and create the personalised content which works best with your user segment.

WHO IS THIS COURSE FOR?

• Anyone who owns or manages a website and wants to improve the conversion rate
• Anyone who wishes to improve a website quality without having any coding knowledge
• Anyone who wishes to specialise in A/B testing, multiple variants testing
• Anyone who already works with Google Optimize and wants the advanced features

• The course will be in proportion of over 60% practice.
  
• It will contain Q & A sessions and teamwork
  
• Limited number of participants
  
• Central location in London
  
• The course lasts 8 hours, 4 hours per day
  
• Price: £550 or £350 (early bird price)

Course content

• What is A/B testing and what is Google Optimize best used for
  
• How to implement Google Optimize on your website
  
• How to create A/B test using Google Optimize
  
• How to use all Google Optimize features to offer a personal and individual user experience for each website visitor.