Email Marketing Course

– Sell more through targeted emails –

Email is still one of the most efficient and powerful forms of online marketing. As a method of promotion with a high conversion rate and a relatively low cost, it is often the foundation of a successful Digital Marketing strategy.

Recent developments in the field have shown the emergence of email marketing tools that make the management of campaigns and interpretation of results a whole lot easier and more effective. This course will introduce you to, or bring you up to date with current techniques that will bring in clients and ensure their continued loyalty once they’ve reached you.

WHO IS THIS COURSE FOR?

The course is for entrepreneurs, people wishing to embark upon a digital marketing career and those already working in the marketing field, but who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email marketing campaign.

Course structure

• On demand training
  
• Unlimited number of participants
  
• In London or Online, live on Zoom
  
• The course lasts 8 hours
  
• Graduation certificate on completion of course
  
• Price: £150/ hour

Course content

• How to grow the databases, 50 lead magnet ideas
  
• Advertising your lead magnet (organic and paid methods)
  
• GDPR compliant signup
  
• How to use automated referrals to multiply your leads
  
• Email campaigns, email sequences
  
• Winning subject lines
  
• How to segment the database and send personalised messages
  
• Planning an actual email campaign
  
• How to write an email pitch to get into influential decision-makers
  
• Content-based emails to keep in touch between campaigns