Content Writing Course

– Writing text that attracts, convinces and converts –

For many people writing content can feel intimidating, but with the right approach and techniques it’s a lot easier than you think! This course introduces you to the tools used by professional content writers and guides you step-by- simple step through the production of great text.

You will learn how to write content for business blogs and related formats that:

1. Draws in your readers and inspires active response
and
2. Is effectively optimised for search engines (SEO).

WHO IS THIS COURSE FOR?

The course is intended for those seeking to write informative and effective articles for their own business blogs. or for products and services in corporate blogs. You will learn the fundamental techniques for generating qualitative optimised content.

Course structure

• Open course (not limited to employees of a company, anyone can enrol)
  
• Limited number of participants
  
• Central location in London
  
• The course lasts 8 hours, 4 hours per day
  
• Graduation certificate on completion of course
  
• Price for online attendance: £450

Course content

• How to maximise the potential of a business blog
  
• The role of articles in business blogs
  
• Myths and prejudices about web articles
  
• How to analyse the blog's audience
  
• Keyword analysis for a company blog
  
• Quantitative and qualitative analysis of competitors
  
• Generation of effective article topics
  
• Making an editorial plan
  
• How to find the best sites for the promotion of your articles
  
• Advertorial campaigns
  
• How to write for the web
  
• How to craft headlines and sectional headlines.
  
• Small and large-scale structuring of your article.
  
• Securing interviews for your blog