Conversion Rate Optimisation Course

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Conversion Rate Optimisation Course

Conversion Rate Optimisation Course

– Increasing the number of conversions (sales and other goals) –

A site may look great and still not sell, to have many visitors but very few buyers. Why? People don’t buy simply because you put up a site and add an “add to cart” or contact form. For better sales you need to understand the mind of the buyer. Understanding how customers think helps you customise your site in order to convince users to buy or follow the paths you want them to.

Any attempt to improve conversion rates without collecting and analysing data about visitors has little chance of success. This course equips you with the knowledge and tools to make a thorough analysis of your data and determine the problem areas; an essential process in successfully optimising the conversion rate.


This course is for online entrepreneurs and people working in digital marketing who want to specialise in optimising conversion rates. The course will help you to understand what you can do technically, visually and psychologically to encourage site visitors to buy products, subscribe to newsletters and to meet your other online business objectives.

Course structure

  • Open course (not limited to employees of a company, anyone can enrol)
  • Limited number of participants
  • Central location in London
  • One day course lasting 4 hours.
  • Graduation certificate on completion of course
  • Price: £300 (payment is made in advance)

Course content

  • Conversion Rate Optimisation - case studies
  • Click-Map site analysis using Google Analytics
  • Monitoring visitor activity on the site
  • Understanding user behaviour
  • Identifying the reasons for a low conversion rate
  • Methods of increasing conversion rates
  • Getting users from homepage to product pages
  • Getting users from product page to adding to cart
  • Getting users from adding to cart to paying
  • Getting users to buy again



CRO Specialist

  • Andrew roles have included Project Manager for Innobyte and Product Manager for Retargeting Biz, as well as founder of its e-commerce store.
Dates 22 July 2018
Duration 4 Hours
Price £200.00
Location London Fields
Students 5-10
Certificate Yes



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